The Making Of: @Mastersons Selvedge Denim Shirts
The Making Of… Local businesses are using Instagram to give followers a peak behind the scenes and to showcase their handiwork. Check out more examples on the Instagram Blog.
Michael Masterson, who has spent the past 3 years making clothes by hand, is embarking on his latest venture—Masterson’s, a limited-run batch of US and Japanese selvedge denim and chambray shirts—and bringing his Instagram followers along for the ride at @mastersons.
“I have a collection of over 25 machines, most more than 50 to 70 years old. It takes a lot of finesse and dexterity to keep the machine and stitch working properly,” he says. “Instagram is a quick and easy way to share the production process with people during a busy day. And I think it also helps give people an idea of the time that goes in to producing these shirts.”
What is an entrepreneur?
“An entrepreneur sees an opportunity which others do not fully recognise, to meet an unsatisfied demand or to radically improve the performance of an existing business. They have unquenchable self-belief that this opportunity can be made real through hard work, commitment and the adaptability to learn the lessons of the market along the way.
“They are not diverted or discouraged by skepticism from ‘experts’ or from those from whom they seek backing and support, but willing to weigh all advice and select that which will be helpful. They are prepared not just to work seriously hard but to back their judgment with personal investment at a level which will cause problems if they are wrong about the opportunity. They understand that achievements are the result of team work and knows how to choose the necessary blend of talents and inspire them with their vision.”
|—||I came across this definition by Chris Oakley OBE a long time back.|
I’m still trying to figure that one out. It always depends on the situation I’m in. Do you have any advice for me?